I agree with Truthiness.
I don't know about everyone on here crapping on Joe... every time he's been positioned in the main event or a secondary main event... it gets better buys. In fact he is their best draw... so I don't know what the whole thing is about the casual fan seeing a fat dude and all that. I always crapped on Joe for his look in the past, but this was before he was put in a position to draw. He's the most consistent PPV draw TNA has, his merchandise sells pretty damn well for TNA merchandise and most people who have seen him who aren't TNA fans take a notice to him. I just don't take TV ratings seriously, as in the TNA and even WWE they've hit their ceiling... and they're still attracting the same core audience.
I'll just find it really fucking depressing if TNA has managed to kill off that one true homegrown draw. Of course... they've killed off guys who could have drawn back in the weekly PPV days(The Truth, Raven, AJ) and when they switched to monthly PPVs (Monty Brown, AJ again).