MrRant Posted February 18, 2004 Report Posted February 18, 2004 http://home.businesswire.com/portal/site/g...333&newsLang=en Pretty good overall.
RavishingRickRudo Posted February 18, 2004 Report Posted February 18, 2004 Their success was in cutting costs, not gains in revenue. It's good in a way, but bad in another. They are making money, but they are not getting more - it just costs less to get it. Ad. Revenue Down. (Revenues in general down) Live Events Down. PPV down. Buys down. Avg. Attendance down. Ratings up Merch up Interesting notes: Surv. Series did better than last year (0.4 vs. 0.3), but Armageddon did not (0.2 vs 0.3). RR is suspected to have been higher than last year (0.5 vs. 0.4). RAW Ratings are up (3.6 vs. 3.5) from the previous year), while Smackdowns remain constant (3.4) Publishing Revenues down (which may be concerning due to the change in publications) (4.3 vs. 5.0 mill) Home Videos up but thats mainly due to an 29% increase in videos sold (which is like 3 or 4 more videos) (3.7 mil vs. 2.7)
Austin3164life Posted February 18, 2004 Report Posted February 18, 2004 With the assets that they have at their disposal (the talent, marketing machine) they could be doing SO much better.
Guest Salacious Crumb Posted February 18, 2004 Report Posted February 18, 2004 Oh don't worry. Once WWF Films get going they'll be losing money at a WCWesque pace. This is the trap they fall into every time. They make a little money and immediately piss it away on something that everyone but them knows will fail.
MrRant Posted February 18, 2004 Author Report Posted February 18, 2004 They need to do a better job of advertising the product. I'm sure the Super Bowl ad helped a few people tune in. The only time I see ads for RAW/SD are on Spike/UPN and occasionally Adult Swim. Not counting cable company inserts for some PPVs. Sponsor some event or something.
Slickster Posted February 18, 2004 Report Posted February 18, 2004 They need to do a better job of advertising the product. I'm sure the Super Bowl ad helped a few people tune in. The only time I see ads for RAW/SD are on Spike/UPN and occasionally Adult Swim. Not counting cable company inserts for some PPVs. Sponsor some event or something. They did a Super Bowl ad?
RavishingRickRudo Posted February 18, 2004 Report Posted February 18, 2004 "Get it"? I have only seen a WWE ad off of WWE television ONCE, and I can't remember where so it couldn't have been that effective. They are stupid, stupid, commercials and don't really have a point to them other than trying to get over a stupid, stupid, catchphrase. Quite frankly, I think it's just to satisfy shareholders and say "we're reaching out!".
Tawren Posted February 18, 2004 Report Posted February 18, 2004 "Get it"? I have only seen a WWE ad off of WWE television ONCE, and I can't remember where so it couldn't have been that effective. They are stupid, stupid, commercials and don't really have a point to them other than trying to get over a stupid, stupid, catchphrase. Quite frankly, I think it's just to satisfy shareholders and say "we're reaching out!". Agreed. Why put a commercial for Raw during Raw? It makes NO SENSE.
RavishingRickRudo Posted February 18, 2004 Report Posted February 18, 2004 I think it's to attract family and friends who aren't watching but maybe are in the same room or in the next room or something.
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