In the long run, neither does cable.
I predict fiber going up to everyone's doorsteps.
Regardless, it wouldn't be a problem for them if they came up with a non-Demand broadcast alternative.
God you are dense.
Cable already has fiber running right next to your house, all it takes is everyone rewiring their houses (which would be up to the owners of the house) and us bringing the line right in.
That's why our system is Hybrid Fiber COAX. If you "knew" so much you would have know that. Perhaps you shouldn't comment on an industry you know nothing about.