Let's be honest here, none of you guys are exactly fashion trendsetters. You can look cooler wearing Hot Topic clothes than you can shopping at... JC Penny or wherever you guys go. You just have to know how to do it. Which, granted, most people don't. You can look worse doing it wrong than you can doing JC Penny wrong. 
  
I don't shop there, myself, however. I'm too hip hop for Hot Topic.