See, I disagree.. I like what the WWE is doing right now, they are just kind of letting the fans decide on what/who they're going to cheer for in his thing. I think the Edge-Cena-HHH feud that plays out over the next month or whatever should be really fun.
The dynamic with Cena is strange and is something I don't think any of us have ever seen before in wrestling. The TV crowds are about 50/50, half the time they're in a city that likes him, the other half he gets the shit booed out of him - but the house show crowds LOVE him, and he still sells merchandise out the ass. So it's not as easy as just saying, "OK, let's turn him heel now"
Nah, we've seen that before in 97 with the USA/Canada angle. Bret Hart would get cheered in the crowds half of the time and then get visciously booed out of the building for the other half.