I am of the belief that if a wrestler wins the title and then drops the title within a period of say 1/2 months and ratings remain the same then said wrestler can not be labelled either "a success" or "a failure".  If said wrestler increases ratings (constantly, not just a one week bump) then they are "a success", however, in order to be called "a failure" one must either cause ratings to drop, or fail to increase them after being given a long and credible run as the *top guy* in the company.