I just think its funny seeing how Cena was screwed out of the Rumble when he rightfully deserved just because A.) They wanted precious little RAW to win the Rumble for a change and B.) Cena isn't a hoss. So what happens next? Big Dave soon gets sent over to Smackdown and Cena is on top of the world instead.
I only see Cena being forced to go heel not because he turns away his male fanbase by being an arrogant womanizer like Michaels or Orton, but because he's losing touch with his character. I liked him better as a heel so I hope one day to see the old Cena back that we came to know and love. I mean Christ, at least have him come down to the ring "dissing" his opponent.