He sucks in the ring, can't cut a promo to save his life, only got over in the first place because he was given squash match after squash match.
He also doesn't give a shit about the business and thinks IT owes HIM, hence his unreasonable demands for salary and creative control--in that sense he's a product of the Hogan/Nash run WCW locker room.
Plus, Goldberg getting paid huge to suck ass week after week hurts morale even more. He's also fucked up booking constantly with his bitching, like the Insurrextion PPV needed to be booked and rebooked because of him.
He retired Bret.
He buys into his hype so much that he can't stand being a heel or even being booed.
He' a no talent, hypocritical, washed up and arrogant has been.
But we've already established that no one gives a shit. No one ordered Backlash, and in his first two PPV matches, he got his ass booed and the other guy got cheered.
He's a living example of why WCW is dead. Fuck Goldberg.