To continue the feud and eventually build it up to when Austin finally wins, it is actually a big deal?
That was one of the main problems with the nWo. It never got blown off. The nWo just eventually collapsed in 1998, then re-formed, then collapsed, then re-formed as nWo 2002, then morphed into nWo Jarrett/Harris Twins, then collapsed, then re-formed in WWE, then got disbanded by Vince in an interview.