One thing I should point out, since people seem to be using their own personal feelings to generalize the entire fanbase, there's always been a percentage of fans who hate the face champion, no matter who it is. Whether it's a Bret Hart, a Hulk Hogan, a Shawn Michaels, and so on. Cena is no different. What he brings to the table that some others didn't before him, is the ability to draw. Just because a select few people here hate Cena, doesn't mean that the WWE should just throw him out the window and start pushing CM Punk or Ken Kennedy. Once CM Punk or Ken Kennedy or any other "favorite" show the ability to draw as well as Cena (and yes, there are ways to find that out right now, even with Cena as champion, perhaps by rating trends or other factors), then you can gripe. Until then, WWE knows what they are doing on this particular matter, and no complaining by a % of the fanbase is going to change that.