I've mentioned this very same thing in the past...if they keep him in fueds with Angle, Guerrero, Cena, Booker T, hell maybe even JBL, definently...with those 4 guys, that's several months worth of a title reign...but if you throw in UT and Big Show, then it's getting foolish...they could market Rey as a champ that is always able to get that lucky shot in or that lucky pin after getting his ass handed to him for most of the match...