There is no 'theory' needed on went wrong with Russo in WCW. Just before Russo took charge in WCW, WCW had a major survey company do a survey of WCW fans, casuals, hardcores, the works, and asked them what they wanted. The results came in; they wanted more wrestling, and less stupid angles. The results came in when Russo arrived, and guess that Russo did ? Ignored the opinions of WCW's own fans, and went in the totally opposite direction, and booked the company into the ground. Vince Russo is a complete and total idiot, who doesn't know the first thing about wrestling.