The Czech Republic 0 Report post Posted September 5, 2004 http://www.sportslogos.net/article.php?n_id=30 With a league-wide lockout looming in the near future, NHL officials have begun drafting a plan to renovate the league's image, something that may be sorely needed once play resumes. A keystone of the new plan is updating the league's 80-year old logo. Early ideas would seem to suggest that the familiar orange and black shield would be modified to reflect the essence of the Stanley Cup. This would include changing the colours to grayish silver, as well as adding new depth to an otherwise flat shield. Commissioner Gary Bettman stated that he sees the potential work stoppage an "opportunity to re-launch on all fronts." Aside from the updated logo, the league will be emphasizing the more sportsmanlike qualities of the game in their approach, focusing on respect and sacrifice, as opposed to the fast paced action. The league debuted the overwhelmingly popular "Game On!" slogan in 1995 following the last strike. SME Inc. was named as one of several companies that were consulted about the new direction the league wishes to take. No other firms were identified. Objectives of the meetings focused on how teams could reposition themselves to capitalize on the league's new direction once it is put into place. This could spell new marketing plans or even identities in the future, though nothing has been confirmed as of yet. When asked about the new logo, Gary Bettman displayed the frontrunner: Share this post Link to post Share on other sites
DerangedHermit 0 Report post Posted September 5, 2004 Reason #44,403 why Gary Bettman's a fucking moron. Share this post Link to post Share on other sites
Red Baron 0 Report post Posted September 5, 2004 Someone should cut his balls off so he (Bettman) can not reproduce. Share this post Link to post Share on other sites
DerangedHermit 0 Report post Posted September 6, 2004 Someone should cut his balls off so he (Bettman) can not reproduce. Too late...he has three kids (one is at Cornell) Share this post Link to post Share on other sites
The Czech Republic 0 Report post Posted September 7, 2004 With a league-wide lockout looming in the near future, NHL officials have begun drafting a plan to renovate the league's image, something that may be sorely needed once play resumes. The league debuted the overwhelmingly popular "Game On!" slogan in 1995 following the last strike. I had an idea of my own for an ad campaign that the NHL can use when they relaunch. But be warned, to give you an idea of how the commercial would go, I'm about to use the much-maligned medium of the message board: JPEG Theater. Also, anyone who tries to tie Randy Orton saying the S-word into this will have their genitals crushed by my hired goons. So without further ado: Good afternoon, gentlemen, and welcome to another season of NHL hockey. Here's a list of the teams that will be competing in the league this year. I've never heard of half of these teams, and the ones I do know haven't won a Stanley Cup in years. Some of those teams never won a Stanley Cup. This team here just declared bankruptcy. Cross it off, then. The NHL: See, guys? We ARE a major league! Share this post Link to post Share on other sites
CanadianGuitarist 0 Report post Posted September 7, 2004 Have they ever considered sorting out the money matters of the league, so they won't need to try and improve the league's image? Nothing would help the league's image more than not locking out. Idiots. Bettman, I bet, will also try to change the beloved HNIC theme to the old NBA on NBC. Share this post Link to post Share on other sites
starvenger 0 Report post Posted September 7, 2004 A keystone of the new plan is updating the league's 80-year old logo. Early ideas would seem to suggest that the familiar orange and black shield would be modified to reflect the essence of the Stanley Cup. This would include changing the colours to grayish silver, as well as adding new depth to an otherwise flat shield. OK, if they were only adding some "depth" to the logo (a la Detroit Lions adding some black to their logo) I'd be ok with this, but you know Bettman will try to change it to something red, white and blue (like the NBA, NFL, MLB, PGA, NLL...). When asked about the new logo, Gary Bettman displayed the frontrunner: It's funny, and then I remember that Bettman's a Stern disciple and I cry... Share this post Link to post Share on other sites
The Czech Republic 0 Report post Posted September 7, 2004 OK, if they were only adding some "depth" to the logo (a la Detroit Lions adding some black to their logo) I'd be ok with this, but you know Bettman will try to change it to something red, white and blue (like the NBA, NFL, MLB, PGA, NLL...). When asked about the new logo, Gary Bettman displayed the frontrunner: It's funny, and then I remember that Bettman's a Stern disciple and I cry... But that's why we love hockey! It's the sport that's so different from everything else! It wasn't until about 10 years ago that they had geographically named divisions and conferences...I say bring back the great "black-and-blue" Norris Division of St. Louis, Chicago, Detroit, Minnesota, and wait for it...Toronto. WTF? But the difference between Stern and Bettman is that basketball lends itself to the style and glitz that Stern worked at introducing to the once-fourth league, and he did a damn fine job with it, whereas Bettman is just half-assedly mimicking Stern in a sport to which those tactics cannot apply. Hockey is just too much of its own little world, I guess. As an epilogue to the old men not knowing about the new teams, maybe at the end, have the Kool-Aid Man burst through a wall wearing a Nashville Predators sweater (mustard-colored alternate, natch), say "OH YEAH!" (because that's what Kool-Aid Men say at all times), and then drive a Lamborghini into a wall, post the rules to hockey above a urinal, and lose in the Stanley Cup Finals twice in a row. That should cover the essence of everything since 1996. Share this post Link to post Share on other sites
starvenger 0 Report post Posted September 7, 2004 As an epilogue to the old men not knowing about the new teams, maybe at the end, have the Kool-Aid Man burst through a wall wearing a Nashville Predators sweater (mustard-colored alternate, natch), say "OH YEAH!" (because that's what Kool-Aid Men say at all times), and then drive a Lamborghini into a wall, post the rules to hockey above a urinal, and lose in the Stanley Cup Finals twice in a row. That should cover the essence of everything since 1996. I dunno... wasn't the Fisherman jersey post-96? As an aside, I own both the Fisherman's jersey AND the "hybrid" jersey. I'm such a geek... Share this post Link to post Share on other sites
DerangedHermit 0 Report post Posted September 7, 2004 With a league-wide lockout looming in the near future, NHL officials have begun drafting a plan to renovate the league's image, something that may be sorely needed once play resumes. The league debuted the overwhelmingly popular "Game On!" slogan in 1995 following the last strike. I had an idea of my own for an ad campaign that the NHL can use when they relaunch. But be warned, to give you an idea of how the commercial would go, I'm about to use the much-maligned medium of the message board: JPEG Theater. Also, anyone who tries to tie Randy Orton saying the S-word into this will have their genitals crushed by my hired goons. So without further ado: Good afternoon, gentlemen, and welcome to another season of NHL hockey. Here's a list of the teams that will be competing in the league this year. I've never heard of half of these teams, and the ones I do know haven't won a Stanley Cup in years. Some of those teams never won a Stanley Cup. This team here just declared bankruptcy. Cross it off, then. The NHL: See, guys? We ARE a major league! But seriously, Gary, changing the logo... ...wouldn't be sensible. Share this post Link to post Share on other sites
Jobber of the Week 0 Report post Posted September 7, 2004 A logo change wouldn't hurt, but it wouldn't result in booming business either. Share this post Link to post Share on other sites
Guest bigm350 Report post Posted September 7, 2004 Why change the logo? While they're at it they might as well change the Cup too. Share this post Link to post Share on other sites
Dogbert 0 Report post Posted September 7, 2004 Maybe a season-long strike is just what the league needs. The teams with no money or fanbase would be gone then, leaving only the teams whose cities give a damn. Then, they could add teams in cities that want one, and things would be all hunky and dory again. So, of course that won't happen. Share this post Link to post Share on other sites
LooseCannon25 0 Report post Posted September 8, 2004 They need to take a year off and do these things IMO: 1) Eliminate 6...that's right 6 teams 2) That would leave 12 teams per conference, Have only the top 4 teams make the playoffs from each conference. (3 Division champs and 1 Wildcard team) 3) That would eliminate mediocre teams making the playoffs. There would be 2 rounds of playoffs in each conference best 4 out of 7 in each one. Then of course the stanley cup finals. Share this post Link to post Share on other sites
The Czech Republic 0 Report post Posted September 8, 2004 Maybe a season-long strike is just what the league needs. The teams with no money or fanbase would be gone then, leaving only the teams whose cities give a damn. Then, they could add teams in cities that want one, and things would be all hunky and dory again. So, of course that won't happen. Well Chicago has money, but alienated its fanbase. Edmonton has no money, but an avid fanbase. Pittsburgh has neither money nor fanbase, but dammit, they're the Pittsburgh Penguins, and can't just cease to exist. The only solution is to blast Gary Bettman into space. Share this post Link to post Share on other sites
Guest Nanks Report post Posted September 8, 2004 Sounds like a great idea. I've been wanting to get into NHL for years now, but it's been a distaste for the logo that has held me back... Share this post Link to post Share on other sites
the max 0 Report post Posted September 8, 2004 How about we put Bettman on the ice against Darcy Tucker and Bryan Marchment? If he survives that, put him in Quebec with a shirt that reads "Nor-DICKS" If he survives that, blast him into space, but both of those options should be followed through on. Share this post Link to post Share on other sites
starvenger 0 Report post Posted September 8, 2004 How about we put Bettman on the ice against Darcy Tucker and Bryan Marchment? If he survives that, put him in Quebec with a shirt that reads "Nor-DICKS" If he survives that, blast him into space, but both of those options should be followed through on. How about we just send him to Philly with an "Eagles suck" shirt glued onto him? Share this post Link to post Share on other sites
Lightning Flik 0 Report post Posted September 8, 2004 They need to take a year off and do these things IMO: 1) Eliminate 6...that's right 6 teams 2) That would leave 12 teams per conference, Have only the top 4 teams make the playoffs from each conference. (3 Division champs and 1 Wildcard team) 3) That would eliminate mediocre teams making the playoffs. There would be 2 rounds of playoffs in each conference best 4 out of 7 in each one. Then of course the stanley cup finals. Yeah... That would be an idea. Would make the playoffs more "valuable" to those that make it. Although, owners and players would object because the "fans" lose out on seeing their team in the playoffs. How about we put Bettman on the ice against Darcy Tucker and Bryan Marchment? If he survives that, put him in Quebec with a shirt that reads "Nor-DICKS" If he survives that, blast him into space, but both of those options should be followed through on. Stick him in Winnpeg wearing a Jets jersey. So much better than blasting him in space. Share this post Link to post Share on other sites
