How did Middle America naturally fail at it?
It's the WWE that pushed him down everyone's throats, quickly turned him into a generic heel and then went over the line with the Taker angle.
Read the threads about that stuff from 05, it's great.
Yeah, I don't get that either.
His first video was about how he wanted to do well and God bless the USA. Then before he debuted they had him go more and more heel over it to where he was a full blow baddie before he even had a match