If I don't like RAW I change the channel to something else. If the WWE hasn't been competing with anyone, where did the 3.0 of fans that were watching in it's peak go? They didn't just all die, they didn't turn off their tv's for good, they watched something else.
And Raw vs. Smackdown would be a one-shot deal (or, once a year), to have that every week would just be stupid.