I had an idea of my own for an ad campaign that the NHL can use when they relaunch. But be warned, to give you an idea of how the commercial would go, I'm about to use the much-maligned medium of the message board: JPEG Theater. Also, anyone who tries to tie Randy Orton saying the S-word into this will have their genitals crushed by my hired goons. So without further ado:
Good afternoon, gentlemen, and welcome to another season of NHL hockey. Here's a list of the teams that will be competing in the league this year.
I've never heard of half of these teams, and the ones I do know haven't won a Stanley Cup in years.
Some of those teams never won a Stanley Cup.
This team here just declared bankruptcy.
Cross it off, then.
The NHL: See, guys? We ARE a major league!
But seriously, Gary, changing the logo...
...wouldn't be sensible.