"A pyramid scheme is a business model that involves the exchange of money primarily for enrolling other people into the scheme, without any product or service being delivered. Pyramid schemes have been in existence for at least a century. The method of conducting business known as multi-level marketing (MLM), as well as matrix schemes, often closely resembles pyramid schemes."
-- WordIQ Dictionary and Encyclopedia.
This is an MLM plan, even the initial E-mail I got said so. Not a pyramid scheme, just a similar-looking plan.