True that it makes sense to have the title chase end at the biggest show of the year, but the thing about that is the fact that TNA as a whole isn't drawing. When the WWF was expanding in '84, Vince didn't wait for "the right time" to make Hogan champ. He put the belt on him right away. It might not be such a bad idea, if they want to push Joe as their top guy, to just give him the belt and let him run with it.