And even though it's pretty much impossible for Taker to lose heat, him bleeding in a match to help put Kennedy over is not as bad for him as being pinned. While I think Taker and WWE does see something in him, it's kinda funny that they won't let him get a pin to really give him a jump.
But yeah, Kennedy winning the Rumble would be awesome, especially if ONCE AGAIN, it denies Randy Orton the victory he wants so badly every year.