I don't understand why people think that Helms needs to drop the "Hurricane" persona. It distinguishes him from the more generic cruiserweights and it's an entertaining gimmick.
Rosey needs something different, granted...he's extremely agile for his size, but the sidekick thing isn't doing much for him.
-Patrick
How much more can they do w/ the gimmick? They made him stop doing the chokeslam, so that shows you how committed they are to staying true to the gimmick.
He's been doing the gimmick for a few years now, and as long as he stays with it, he won't go anywhere other than "Raw comedy jobber". Dropping the gimmick would freshen him up, and possibly give him a chance to move up the card.
I'd like to see him try a heel run as "Sugar Shane" pretty boy dick, preferably on SD.