The following comes from TheMayhem.com
Starting in January, the WWE will make it's next effort to further the brand extention, as WWE Magazine will be renamed to WWE Smackdown! Magazine and will cover only Smackdown superstars, as RAW changes to cover only RAW superstars. Smart move in my opinion.
I remember Tazz doing an article about this. It is smart now that Raw and Smackdown are seperated indefinitely with the ppv's and all