Basically, the music media are scared to death of missing the joke or that this guy might be a lyrical genius, so they give the album 5-stars just to be sure. If one magazine slates it whilst the others back it, it'll look really bad on their part, so everyone chickens out and calls it the album of the year. Not that it's any good or anything. It's just that no-one has the balls to say what they want about music for fear of looking unhip.