RE: the gutterwhores and shits and cocks on live TV:
I was going to throw down with a fun anti censorship rant but I think I'd be preaching to the choir. Regardless, I like little things like this because they help WWE's stance of Anything Can Happen at any time. Plus, the redhead makes me all gooey in my cargo pants.
RE: Heat Ratings:
I might be in the minority here, but when I see Benoit doing Heat duty, I don't see that as a terrible thing. Let's say creative had nothing for him for RAW (blah blah creative here...whatever), he can work an exhibition match on Heat, work an under guy and get his name up with a good match, and most importantly he still gets a payday for working a show.
Plus, if they decided to do this every once in a while(maybe more often than that), they can put a top guy in an angle or match on Heat and it will ultimately bring up ratings because the fans will think it's used as a show that will have top guys and stories, as well as the ones you don't see on RAW.
I do know about the whole evil creative sucks and the whole Held Down factor in it all, but I'd prefer seeing them on TV instead of sitting out a payday. Especially if it's a favourite of mine, but that goes without saying.