Agreed. But common sense is not common in WWE!
The problem with casual fans(no offense to the poster of this topic, and welcome to TSM) is that they are less interested in watching matches and more in promos, backstage skits, angles and the characters etc. The thing is, those aspects of wrestling are meant to lead to, or in some way affect, the end goal which is... the matches! It is wrestling after all.
As a smark myself, I do still enjoy the non wrestling aspects of the industry. But in my opinion, more time should be given to wrestlers to allow them to work better matches.