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Posted
Comcast and MTV Networks Announce Affiliation Agreement for Logo

Friday July 1, 11:54 am ET

 

PHILADELPHIA, and NEW YORK, July 1 /PRNewswire/ -- Comcast (Nasdaq: CMCSA - News, CMCSK - News), the country's leading provider of cable, entertainment and communications products and services, and MTV Networks, a division of Viacom Inc. (NYSE: VIA - News, VIAB - News), one of the world's leading creators of programming and content across all media platforms, today announced that they have reached an affiliation agreement for Logo, a new network from MTVN offering entertainment programming for the gay and lesbian community. Under the agreement, Comcast will add Logo to its Digital Plus cable package in select markets over the next 90 days.

 

In addition, markets launching the Logo digital cable channel also will have 10 hours of Logo's programming available on Comcast's ON DEMAND video-on- demand (VOD) service. Additional details of the agreement were not disclosed.

 

"Comcast is committed to bringing customers new and relevant entertainment choices," said Matt Bond, Executive Vice President of Programming. "We're pleased to have reached an agreement with MTV Networks to offer Logo's programming that meets the needs of an underserved audience."

 

"We couldn't be happier about expanding Logo's distribution through this key agreement with Comcast," said Nicole Browning, President, MTV Networks Affiliate Sales and Marketing. "Comcast understands our commitment to creating programming for niche audiences and we are very pleased that this partnership will allow even more interested viewers to see Logo."

 

Logo has acquired a library of more than 200 critically acclaimed gay- and lesbian-themed movies, such as Moulin Rouge, The Birdcage, Six Degrees of Separation and Mommie Dearest. In addition, Logo's programming lineup includes original series, documentaries and specials, including: Noah's Arc, a comedy about a group of African-American gay men living in Santa Monica; the reality series My Fabulous Gay Wedding, which features a mix of love stories and party-planning fiascos; Momentum, a documentary series chronicling the stories of gay rugby players, transgender actresses, and teens with same-sex parents; and the first-ever telecast of The 16th Annual GLAAD (Gay & Lesbian Alliance Against Defamation) Media Awards. Logo also will be teaming up with CBS News to cover gay and lesbian news stories.

 

With Comcast Digital Cable, customers can enjoy more than 250 channels including dozens of commercial-free premium movie channels including multiple channels of HBO, Showtime, The Movie Channel, Cinemax, Starz and Encore, as well as dozens of music channels - from jazz to country to classical to rock - commercial-free, 24 hours a day. Comcast Digital Cable also features an interactive, on-screen program guide and remote that lets viewers choose movies and shows by time, category or channel, and a parental control feature to help manage what their children are watching.

 

About MTV Networks

 

MTV Networks, a unit of Viacom International Inc., is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 90 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

 

About Comcast

 

Comcast Corporation (Nasdaq: CMCSA - News, CMCSK - News; http://www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 21.5 million cable customers, 7.4 million high-speed Internet customers, and 1.2 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.

 

The Company's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, Outdoor Life Network, G4, AZN Television, PBS KIDS Sprout, TV One and four regional Comcast SportsNets. The Company also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia. Comcast Class A common stock and Class A Special common stock trade on The NASDAQ Stock Market under the symbols CMCSA and CMCSK, respectively.

 

 

http://biz.yahoo.com/prnews/050701/phf021.html?.v=14

 

Everyone needs their own channel don't they?

Guest *KNK*
Posted
Sounds fine to me.

 

Well it is fine in a way. I just never got the idea that each gender/orientation/race etc needed their own channel.

 

"Women" have over 10 channels designed for them.

 

This isn't even the only "gay" channel.

Posted

I'm aware of that but the other one.. (name escapes me) doesn't have that big of distribution right now.

 

Edit: And don't get me started on the Lifetime etc and their constant storylines of either a woman being beaten/stalked/raped, child abducted/taken away/run away, or woman overcomes some obstacle stories...

Posted

well if there's a friggin Golf channel and a Game Show network, I dont think a Gay network is too out there. At least there will be a variety of different kinda programming to choose from, unlike some of these niche channels.

Niche audiences are money these days. The wonder of cable.

Posted

They replaced one of the 7 or 8 VH1 / MTV channels on my digital system to this last week, from the little bit of I've seen it's nothing but a bunch of lifetime style made for TV movies about angsty teens coping with having to tell their families that they're really girly men.

Posted

I wonder if they'll do a Gay Weather Channel next?

Posted

Actually I think it just kinda causes more splits in the nation as THEY have their channel and those folks of there have THEIR channel and whitey has HIS channel etc.

Posted

I don't have a problem with gays having a channel. I have a problem with a channel that consists of Noah's Arc, a comedy about a group of African-American gay men living in Santa Monica; the reality series My Fabulous Gay Wedding, which features a mix of love stories and party-planning fiascos; Momentum, a documentary series chronicling the stories of gay rugby players, transgender actresses, and teens with same-sex parents; and the first-ever telecast of The 16th Annual GLAAD (Gay & Lesbian Alliance Against Defamation) Media Awards.

 

EDIT: Also, critically acclaimed gay- and lesbian-themed movies, such as Moulin Rouge, The Birdcage, Six Degrees of Separation and Mommie Dearest.

Posted

WHy is Moulin Rouge a gay-themed film? Oh right, a musical.

 

Don't worry people, I think our straight white male demographic is still highly sought.

 

Adam and Eve, not Madam and Eve!

Posted

I actually believe that VH1's main audience is women and gay men.

Posted

I honestly expected this to go to Cox, considering their name and all.

 

 

 

Zzzzing.

 

 

 

I was interested in this channel when it was announced, and checked in once every 10 months or so, but since I last looked it has been announced that they're going to run Birdcage and other "OMG it's gay teehee" crap rather than make any kind of programming that puts being gay in a real light. Screw it.

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