You can sell ad time on an infomercial? What company would possibly go with that arrangement?
-=Mike
It's an infomercial in the sense that they (TNA) are paying Fox for the 60 minutes. TNA can then do whatever they want with it. They could air a blank screen for 60 minutes. They can air wrestling for 60 minutes. Or, they can structure it like a TV show and build in commercials and ads which they will have to sell themselves. Many wrestling promotions have done this in the past..........and every single one of them is now out of business. So the kind of company that does this arrangement? One that hopes somehow it'll lead to increased ppv buys so Panda doesn't kill them.
Thing is --- companies will want some kind of figures about audience size --- and I don't think Nielsen covers infomercials.
-=Mike
But it's not an infomercial really. Neilsen will cover it.