OK, valid criticism.
He hasn't done a rap promo in at least 2 months, if not more. He's had more of an edge in his promos (i.e. "bringing the fight").
The first belt was a big seller, so why not do another? As for drawing, he'd been stuck in the midcard prior to his feud w/ JBL. Of course he's not going to draw, he hasn't been given the opportunity. His merchandise sells, and he's 1 of the most over guys on the show (if not the entire company). He got over on his own, as opposed to being a WWE "let's push this guy down your throats" production, which is a good sign he's got some staying power. Why not see how his title reign goes before you start bitching about him on top?