Trying to weigh the advantages and disadvantages of doing this...
Positives
--More merchandising opportunities.
--Midcard workers get bigger spotlight.
Negatives
--More of a strain on the production team.
--VERY muddled schedules for workers, who would still work Smackdown and RAW house shows, right?
--PPV payoffs too far and between?
--If the WWE tries to distance ECW from the other brands, with no advertisements or buildup between them, will fans really remember to tune in?
--Will brand's champion(s) (if any) be taken seriously along with the other brand's champions?