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NEW YORK (Hollywood Reporter) - World Wrestling Entertainment is set to unveil Monday (March 7) that its subscription video-on-demand (SVOD) service, WWE 24/7, will launch on systems of cable operator Cox Communications, as well as several smaller cable firms.

 

After holding discussions with possible distribution partners for roughly the past six months, the deals are the latest sign that the newest WWE product has started to gain traction with distributors just ahead of the company's annual WrestleMania extravaganza, scheduled for April 3 at Staples Center in Los Angeles.

 

"WWE 24/7 has started to sell itself," WWE Enterprises senior vp Tom Barreca said. Added Peter Clifford, vp WWE affiliate sales: "Our jump into the on-demand world comes with a promise to once again be a market-maker. We intend to do for SVOD in this decade what we did for pay-per-view in the 1980s."

 

After announcing a deal with TVN Entertainment Co. in February, WWE 24/7 will now also be offered in several big Cox systems, with sources saying more than a half-dozen markets are scheduled to get the service initially.

 

In addition, smaller cable firms RCN Corp., Blue Ridge Communications, Sunflower Broadband, Massillon Cable TV and SELCO (Shrewsbury Electric and Cable Operations) will carry WWE 24/7.

 

WWE expects to gain further carriage deals in the coming weeks and months for the service, according to Barreca and Clifford. They declined to say if more big cable operators are likely to join the SVOD fray soon or to predict how many subscribers the SVOD product could reach this year.

 

WWE 24/7 utilizes the company's 75,000-hour video library and makes about 20 hours of content available per month.

 

"Differentiated, branded content with a passionate following like that of WWE's is a great addition to our library of on-demand content," Cox senior vp programing Bob Wilson said.

 

Blue Ridge will offer WWE 24/7 in cities throughout Pennsylvania after a successful soft launch, the company said.

 

RCN will offer the service to its subscribers in Boston, Chicago, San Francisco, Philadelphia and Lehigh Valley, Pa., as well as in the Washington area.

 

Sunflower will launch WWE 24/7 in Lawrence, Kan., while Massillon and SELCO bring the offering to systems in Ohio and Massachusetts, respectively.

 

Reuters/Hollywood Reporter

 

Original Article

 

So, let's recap with the list:

-- Cox Cable

-- RCN Corp.

-- Blue Ridge Communications

-- Sunflower Broadband

-- Massillion Cable TV

-- SELCO (Shrewsbury Electric and Cable Operations)

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Posted

You know, if I lived ten minutes from where I live now, I'd have Blue Ridge cable. But since I don't, I have to wait until Cablevision gets it.

Posted

Is this going to be a flat-rate type of deal or a pay-per-view thing, where you basically pay for blocks of footage? That'd be awesome if this were a premium channel type deal and not a PPV thing that'd cost $9.95 for every block you order.

Posted
Is this going to be a flat-rate type of deal or a pay-per-view thing, where you basically pay for blocks of footage? That'd be awesome if this were a premium channel type deal and not a PPV thing that'd cost $9.95 for every block you order.

Linda McMahon said it would be a monthly charge anywhere from $6 to $10 a month.

Guest CronoT
Posted
Damnit, when is Comcast coming aboard?! :angry:

When they and Time-Warner are convinced it won't lose massive amounts of money.

Posted
So, does this work as in I can pay 6-10 bucks and I have this channel playing all the time? Or is this pay for certain programs one by one?

You can pay 6-10 bucks and you have this channel playing all the time.

Posted

I have Cox Cable. It's very shitty, but for 6 to 10 bucks, I might sign up for this.

 

Although the only 20 hours a month thing is complete bullshit, given that they have 75k of material. They'd better give me something for my money, too - PPVs, specials, etc., cause I ain't paying money just for them to rebroadcast old episodes of RAW.

Posted
I have Cox Cable.  It's very shitty, but for 6 to 10 bucks, I might sign up for this.

 

Although the only 20 hours a month thing is complete bullshit, given that they have 75k of material.  They'd better give me something for my money, too - PPVs, specials, etc., cause I ain't paying money just for them to rebroadcast old episodes of RAW.

WWE 24/7's Web Site has a programming listing for the current month.

Guest Trivia247
Posted

I thought that the deal was that the 24/7 in demand would be you pay whatever and you get a weeks worth? you only get 20 hours worth?

Guest Nobody in Particular
Posted

I don't believe VOD can be done on sattelite. If I'm wrong, all I have to say is get with the program, Starchoice.

Posted
I thought that the deal was that the 24/7 in demand would be you pay whatever and you get a weeks worth? you only get 20 hours worth?

No, there will be 20 hours of unique programming total a month to watch. You can watch any of it whenever you want and as many times as you want...

Posted
I have Cox Cable.  It's very shitty, but for 6 to 10 bucks, I might sign up for this.

 

Although the only 20 hours a month thing is complete bullshit, given that they have 75k of material.  They'd better give me something for my money, too - PPVs, specials, etc., cause I ain't paying money just for them to rebroadcast old episodes of RAW.

WWE 24/7's Web Site has a programming listing for the current month.

I still say that 20 hours for the entire MONTH is terribly light, given the volume of their tape library.

 

However, for April 2005:

 

In Your House: Revenge of the Taker

WCW Spring Stampede 2004

AWA: Wreslerock 86

NWA Crockett Cupp 88

Plus three "old school" cards from as far back as 1978

 

That is most definitely worth my 10 bucks.

 

Hell, it's worth it just for Spring Stampede 94, with the truly awesome Flair / Steamboat match for the WCW title.

Guest Trivia247
Posted

I guess im getting confused as usual

 

I get that the WWE itself isn't putting out more than 20 hours worth.

 

but when you order it, are you ordering it for one event or for the month or a week? Whats the time limit, because 6 to 10 bucks a pop adds up if it is just till an event is over compared to being biweekly or monthly

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