The league is trying to set up the dream match of Lakers vs Grizzlies with Jerry West returning to get revenge as the angle to sell advertising and get free publicity from sports networks. With it ESPN can have programming worth watching, all of the shows (Sports Writers, Outside the Lines, ATH, PTI, Sportcenter) have something to talk about. And then there are the commentators who just love to hear their voices (Stephen F. Austin, Charles Barkley) debate how the Lakers are the greatest team ever.