That's something else I was thinking about - if storylines are coming to a head, it might not be wise to have the show before MASSIVE FEUD BLOWOFF be filled with silly gimmick matches. Maybe instead of the show before a PPV, we do it at the middle point between PPV's.
I reckon the show after a PPV would be the best slot, every angle is generally wrapped or just about to wrap up. Plus, it's usually a promo show with a few matches thrown in... perfect to have some fun with.