I used to have a guy who was a cross between face Spike Dudley and Marcos, in "Harry". Scrapped him. I had a generic heel named "Matt Dangerous". He was generic. No really, like, he had no gimmick . . . I couldn't describe a gimmick, because there was none, other than cockey heel.
Then I had an ambigiously gay character named Johnny Fantana. That fed never got off the ground though, so he never debuted.
Other than that, JJ had a good suggestion that I scrapped, because it'd be a pain in the ass to write. I'd have Akira do heelish tactics and the like. But Mr.Kobe thinks that faces get paid more, getr more merch sales, get more booking dates etc. So he translates all of Akira's promos wrong. Seemed like it'd be hard. Glad I didn't too, because of the heel overload.