Coke to try and relaunch failed "Desani"

[Vanhalen 0]

For those who dont know, Coke spent an obscene amount of money on this bottled water called Desani, which was tap water from Sidcup, it also had cancer causing chemicals in it, just a total fuck up from start to finish, it lasted 4 weeks on the shelves. I stuck this in here cos its a current event, and also the food folder has gone

 

A month after its controversial bottled water was voted the worst marketing blunder of all time, Coca-Cola is planning an unlikely follow-up to its doomed Dasani brand.

The soft drinks giant is dipping its toe back into the lucrative bottled water market despite the widespread ridicule for Dasani, which was produced using the mains supply to a factory in Sidcup, Kent.

 

The ridicule turned to anger when it was revealed that the water was contaminated with illegally high levels of a chemical linked to cancer.

 

Coca-Cola has turned its back on Sidcup - whose only previous claim to fame was a series of references in Harold Pinter's play The Caretaker - and is to be considering a site in Hadfield, Derbyshire.

 

"The soft drinks category continues to grow and, as such, we are always looking at new sites to meet this growth," Ian Deste, the head of corporate affairs at Coca-Cola Enterprises, told the Grocer.

 

"We are aware of the Hadfield site, among others, but we have no announcements to make at present and it is not company policy to comment on market rumour or speculation."

 

However, a source told the trade magazine: "Coca-Cola is under no illusions about how big a nightmare Dasani turned out to be, but it knows it needs to get back into the water market. It is the fastest growing sector in soft drinks."

 

Coca-Cola withdrew Dasani from sale in March. The company said a "highly sophisticated purification process" meant the product was "as pure as bottled water gets".

 

It is not known whether the company will attempt to resurrect the Dasani name but it is understood to have ruled out a return to the filtered water process.

 

Dasani came top of a list of all-time marketing disasters compiled by a team of European branding experts.

 

The plan was compared to Del Boy Trotter's wheeze to sell "Peckham spring" water in the BBC comedy series Only Fools and Horses.

 

Dasani beat Hoover's oversubscribed free flights to America competition, which came second, and management gaffes by Gerald Ratner and Barclaycard, which came third.

[Vanhalen 0]

Oh, and its funny, because there was a very good documentary on it recently, and it was hilarious, just everything that went wrong.

[NoCalMike 0]

bottled water is one of the bigger scams going today....

[Jobber of the Week 0]

Uh, I saw Desani through most of 02-03. My mom had tons of the stuff because it was an alternate to a soft drink at McDonalds at the time.

 

We still like AquaFina better, though.

[Art Sandusky 0]

Kylie endorses Evian, so I don't have to say what my water of preference is.

[kkktookmybabyaway 0]

And of course Evian spelled backwards is...

[Guest CronoT]

And of course Evian spelled backwards is...

I wonder how long it will be until these retards who spend billions on bottled water realize it costs more per gallon than gasoline, even now, and how simple it is to get a simple water filter added to the sink.

[Art Sandusky 0]

 

Recognize.

[Guest CronoT]

 

Recognize.

...and your point is? I can't seem to see it.

[Art Sandusky 0]

Bottled water can be wonderful.

[Vyce 0]

I live in the D.C. area, where you'd better either drink bottled water or have a filter, unless you don't mind all of the lead you get with ordinary tap water. Thanks again, WASA!

 

Did Dasani really fail, though? I swear, I still see that shit in the stores.

[Guest CronoT]

Bottled water can be wonderful.

So are puppies and kitties. I still don't see your point.

[The Metal Maniac 0]

Did Dasani really fail, though? I swear, I still see that shit in the stores.

 

I'm almost positive a friend of mine bought of bottle of the stuff yesterday.

[kkktookmybabyaway 0]

I live in the D.C. area, where you'd better either drink bottled water or have a filter, unless you don't mind all of the lead you get with ordinary tap water.

Wimp. All that junk brings out the flavor of your tap water...

[Jobber of the Week 0]

And of course Evian spelled backwards is...

Also, Evian is French. So I hope he knows what he just opened the door for.

[2GOLD 0]

I'm drinking it right now....

 

Perhaps it was only banned in Europe?

[Art Sandusky 0]

And of course Evian spelled backwards is...

Also, Evian is French. So I hope he knows what he just opened the door for.

Fluoridation and a depletion of my precious essential fluids?

[Jobber of the Week 0]

Not quite.

 

Fair & balanced non-partisan straightshooter link

 

Because, hey, it's Air France's fault that Chirac is a huge dick.

[CanadianChris 0]

I'm drinking it right now....

 

Perhaps it was only banned in Europe?

Probably just in Britain, seeing as that's where he's from.

[Guest FeedKillChain]

Although, with a little creativity, a Dasani bottle makes a more than passable bong.

[King Cucaracha 0]

Quick question-

 

If this bottled water that comes from springs and is supposedly natural is so many millions of years old, how come when I look at the label there's a frigging use by date on it?

 

How can water go bad?

[Guest Hero to all Children]

Because they have most likely fucked with it before putting it into that bottle for good. It's not like there's a maracuja flavoured spring for the similarly flavoured bottled water.

 

 

If you dislike your tap water so much then buy a filter. Consider how much you spend on bottled water and do the math. You're ought to be in the clear within a month, a few months or so.

[Styles 0]

Huh? I'm confused, not only do I continue to drink Dasani (as mentioned it's avaliable at Mcdonalds, and just yesterday I went and substituted a bottled water for a soda like I usually do), but I've never heard any of this "failure" or "contamination" stuff. Furthermore I work at a grocery store and we still continue to get new shipments of Dasani along with our other Coke products. What's your source for this article?

[NoCalMike 0]

Bottled Water doesn't come from the moutains or the "fresh springs" of wherever....it comes from a water refinery just like everyone elses water.....

[Lando Griffin 0]

Quick question-

 

If this bottled water that comes from springs and is supposedly natural is so many millions of years old, how come when I look at the label there's a frigging use by date on it?

 

How can water go bad?

The plastic deteriorates. I saw this on the teevee somewhere.

[Precious Roy 0]

I think the point here is that it was the water produced at the Kent, England factory that was fucked up and that the product has been discontinued in the UK.

 

It's still for sale nationwide in America, I see vending machines that sell it all over the place, and I've NEVER heard anything about it containing cancer causing agents.

[caboose 0]

Coca-Cola has turned its back on Sidcup - whose only previous claim to fame was a series of references in Harold Pinter's play The Caretaker - and is to be considering a site in Hadfield, Derbyshire.

I grew up in derbyshire drinking its water several times a day and theres nothing wrong with me.

 

On an unrelated note, since when was grass orange?

[Jingus 0]

Mineral, spring, and filtered water are all just second-rate pretenders to distilled water, anyway. It's cheap as hell, usually less than a dollar per gallon, and is widely available at places like Kroger or Walmart or wherever.

[starvenger 0]

Mineral, spring, and filtered water are all just second-rate pretenders to distilled water, anyway. It's cheap as hell, usually less than a dollar per gallon, and is widely available at places like Kroger or Walmart or wherever.

Nothing wrong with distilled water - I just have an aversion to it from drinking home-distilled water in Hong Kong when I was younger...

 

I think the point here is that it was the water produced at the Kent, England factory that was fucked up and that the product has been discontinued in the UK.

 

It's still for sale nationwide in America, I see vending machines that sell it all over the place, and I've NEVER heard anything about it containing cancer causing agents.

Dasani, Aquafina and Deja Blue all use water from local sources, as far as I know.

[MarvinisaLunatic 0]

I drink bottled water because my water (from an old well) is so heavily treated to remove crap like rust and other minerals that even though the water is clear and smells ok, it has a heavy chemical taste that no filter I've bought can get rid of. I was told that a $2,000 reverse osmosis filtration system (that needs a $500 professional install on top of the 2 grand) would do that (not to mention the money I have to contiue to shell out to make the water usable). I think I'll keep buying bottled water whenever its on sale for $3-5 a case (I usually get Deer Park or Poland Spring)