General Veers is perhaps one of the most ruthless and successful Imperial Generals of all time. He brought the Empire it's greatest victory in the entire Rebellion Conflict at Hoth, especially after the failed idea of catching the Rebels by surprise allowed Rieken to form a decent defense and escape plan.
Yes, but he's not "cool" and "hip" to these other teenyboppers who like their Anakin's and their C3PO's.