TSA09 Posted October 5, 2004 Report Posted October 5, 2004 I saw this and thought this was weird. Beer maker adds caffeine to entice young drinkers who want more By NANCY SARNOFF Copyright 2004 Houston Chronicle For the young beer drinker who can't make up his mind, Budweiser thinks it has the answer. Budweiser's new brew, Be, pronounced "B-to-the-e," is a cross between an energy drink and a beer. "You'll be able to wake up and dull the senses at the same time," said Eric Shepard, executive editor of Beer Marketer's Insights, a trade publication. Anheuser-Busch, the maker of the low-carb Michelob Ultra, is launching the new caffeinated beer in November and making it in the east Houston plant where it brews Budweiser and other well-known brands. In addition to its caffeine content, about as much as in a can of Mountain Dew, the beer will include ginseng and guarana, a Brazilian berry. It will be the first time a major brewer has infused beer with these unusual ingredients, said Pat McGauley, senior director of new products and high-end brands for Anheuser-Busch. "In the ongoing evolution of the alcohol industry, we're delivering what the consumer is asking for," McGauley said Monday during a conference call with reporters. Company officials said the drink tastes lightly sweet and tart, with hop and malt notes and aromas of blackberry, raspberry and cherry. The ginseng provides a "spicy character," brewmaster Nathaniel Davis said. Be will contain 6.6 percent alcohol, slightly higher than its mainstream counterparts, and 54 milligrams of caffeine. At local bars, young drinkers have been known to mix their own concoctions of alcohol and trendy energy drinks that purport to give users a boost. "It's supposed to give you a little bit of energy, it's fun and it tastes good," said Michael Moran, a bartender at the LZ Pub on Richmond. Anheuser-Busch's new beer comes on the heels of the company's launch of Michelob Ultra, which tapped into a huge segment of the carb-conscious population. And Be won't be short on carbs. But the company isn't concerned about its 22.5 carbohydrates and 203 calories. "The carb phenomenon is waning a bit in the beer industry," said Bob Lachky, vice president of brand management and director of global brand creative. "It's not as big of a factor as it was six to eight months ago." Moreover, the company's target market isn't particularly concerned with carbs, he said. Be will be aimed at the 21 to 27 age group, which will pay a premium for the 10-ounce cans over Budweiser. Company officials won't say where the beer will be sold initially, but Houston is a logical market. "Texas is a great market for Anheuser-Busch," Shepard said. Pending government approval, Be will be marketed heavily in high-end night clubs and bars, the company said. That's probably because the beer industry has been hurt by the "cocktail culture," Shepard said. "The liquor people have done a better job in recent years training wait staff to offer cocktails and have cocktail machines," he said. "Beer people are beginning to react." Source: http://www.chron.com/cs/CDA/ssistory.mpl/business/2830747 Your thoughts?
1234-5678 Posted October 5, 2004 Report Posted October 5, 2004 It will probably taste like a sweaty foot.
Zetterberg is God Posted October 5, 2004 Report Posted October 5, 2004 It will probably taste like a sweaty foot. So it will be just like regular Budweiser then.
Guest Fook Posted October 5, 2004 Report Posted October 5, 2004 You'll be able to wake up and dull the senses at the same time," said Eric Shepard, executive editor of Beer Marketer's Insights, a trade publication. So it'll basically do nothing? At local bars, young drinkers have been known to mix their own concoctions of alcohol and trendy energy drinks that purport to give users a boost. I've never seen anyone do this.
TSA09 Posted October 5, 2004 Author Report Posted October 5, 2004 I have friends that mix Red Bull and Vodka
Nevermortal Posted October 5, 2004 Report Posted October 5, 2004 Red Bull + Jagermeister = Jager Bomb
Guest Smues Posted October 6, 2004 Report Posted October 6, 2004 Jager Bomb? Never heard it called that. Always heard it referred to as a bull blaster. Whatever you call it I love it. As for B to the E (Give me a break, what a lame name) i'd be interested if I drank beer, but I don't so I'll stick with my Bull Blasters. (runs to see if he has any red bull left in the fridge. )
snuffbox Posted October 6, 2004 Report Posted October 6, 2004 Is this really that much different than Sparks?...which is a 16oz energy drink + 6.6%alcohol beverage that retails for about 1.50$ a can
Guest Agent of Oblivion Posted October 6, 2004 Report Posted October 6, 2004 Oh boy! I can't wait to be trashed and unable to sleep it off. What a great idea.
Guest Vitamin X Posted October 6, 2004 Report Posted October 6, 2004 I think I saw an energy drink that did have a name like that. It had one of those "hip" type names, probably something like 3n3rgy.
Giuseppe Zangara Posted October 6, 2004 Report Posted October 6, 2004 Why don't I just mix heroin and cocaine instead?
Open the Muggy Gate Posted October 6, 2004 Report Posted October 6, 2004 They have got to be kidding me....
Guest Smues Posted October 6, 2004 Report Posted October 6, 2004 I've seen that sparks stuff, it scares me. It scares me that an "energy beer" has the highest alcohol content of anything in the grocery store.
Guest Agent of Oblivion Posted October 6, 2004 Report Posted October 6, 2004 Caffeine is a diuretic, I might add. Do you have any idea how much a six pack of this shit will make you piss? It would be outrageous. Every five minutes.
B. Brian Brunzell Posted October 6, 2004 Report Posted October 6, 2004 In addition to its caffeine content, about as much as in a can of Mountain Dew, the beer will include ginseng and guarana, a Brazilian berry. Does anyone actually want fucking GINSENG AND A BRAZILIAN BERRY in their beer? See, this is why I drink Guinness. No bullshit like Dew levels of caffeine, ginseng and fucking BERRIES. Just a nice tall pint of an alchoholic black hole that gets me nice and drunk.
Guest Vitamin X Posted October 6, 2004 Report Posted October 6, 2004 Not for me! You'd be the exception, not the rule.
haVoc Posted October 6, 2004 Report Posted October 6, 2004 Red Bull + Jagermeister = Jager Bomb That sounds good. On average, 2 or 3 shots with a can of Red Bull?
UseTheSledgehammerUh Posted October 6, 2004 Report Posted October 6, 2004 Last night I was drinking Milwaukee's Best and Bacardi Superior. I got drunk, and then started MIXING the two in a glass and drinking them together. It was a terrible fun.
MarvinisaLunatic Posted October 6, 2004 Report Posted October 6, 2004 In addition to its caffeine content, about as much as in a can of Mountain Dew, the beer will include ginseng and guarana, a Brazilian berry. Does anyone actually want fucking GINSENG AND A BRAZILIAN BERRY in their beer? See, this is why I drink Guinness. No bullshit like Dew levels of caffeine, ginseng and fucking BERRIES. Just a nice tall pint of an alchoholic black hole that gets me nice and drunk. Ginseng helps restore/improve your memory, so no more forgetting what happened to you while you were drunk, along with not being able to go to sleep and the frequent bathroom breaks. This sounds like a winner...
1234-5678 Posted October 6, 2004 Report Posted October 6, 2004 Last night I was drinking Milwaukee's Best and Bacardi Superior. I got drunk, and then started MIXING the two in a glass and drinking them together. It was a terrible fun. Good gravy................... No, I meant that stuff would make good gravy.
justsoyouknow Posted October 6, 2004 Report Posted October 6, 2004 But I happen to like not remembering the night before...
B. Brian Brunzell Posted October 7, 2004 Report Posted October 7, 2004 In addition to its caffeine content, about as much as in a can of Mountain Dew, the beer will include ginseng and guarana, a Brazilian berry. Does anyone actually want fucking GINSENG AND A BRAZILIAN BERRY in their beer? See, this is why I drink Guinness. No bullshit like Dew levels of caffeine, ginseng and fucking BERRIES. Just a nice tall pint of an alchoholic black hole that gets me nice and drunk. Ginseng helps restore/improve your memory, so no more forgetting what happened to you while you were drunk, along with not being able to go to sleep and the frequent bathroom breaks. This sounds like a winner... That is true about Ginseng, but I've been drunk to the point of blindness and full body nubmness quite a few times in my younger days and still remembered everything from the night before. Damn photographicmemory.
Guest Agent of Oblivion Posted October 7, 2004 Report Posted October 7, 2004 You know how they have those mixed drinks in bottles and shit, like those mudslides.. How come they don't have Bloody Marys like that? People would drink more of those if they didn't have to make 'em.
Guest BDC Posted October 7, 2004 Report Posted October 7, 2004 I hope Drew Carey gets royalties for them using the idea from his show.
UseTheSledgehammerUh Posted October 7, 2004 Report Posted October 7, 2004 Ha. Remember the "beer convention" where they ran out of samples because the other "Whose Line is it Anyway" guy's truck got hi-jacked by a bear who proceeded to drive the truck around town?
Guest Agent of Oblivion Posted October 7, 2004 Report Posted October 7, 2004 Boy, did that show ever go to shit..I remember it being really funny for a couple of seasons, then he dyed his hair blond, and joined that band...what the fuck.
Recommended Posts
Please sign in to comment
You will be able to leave a comment after signing in
Sign In Now